Dr. Roy Sugarman::LIVE in Hong Kong January 17, 2012

Dr. Roy Sugarman is the Director of Applied Neuroscience at Athletes' Performance. Dr. Sugarman is a clinical neuropsychologist, a clinical psychologist, and an internationally-recognized expert in optimizing brain performance. With decades of experience working with corporate and field athletes, as well as victims of brain injury, Dr. Sugarman brings an objective approach to the management of mindset. He also advises on how to use these results to improve performance.

Using state-of-the-art measures of brain output, Dr. Sugarman determines what underpins the personal and unique success of an athlete. He then advises coaches and athletes on how to optimize these skills and scaffold future performance to the maximum. Dr. Sugarman's approach doesn't rely on subjective views on behavior and personality derived from traditional toolkits, which may have untestable theory behind them. Instead, he chooses to measure how the brain responds to challenge as directly as possible. Currently Dr Sugarman is using his techniques with the US National Men's Soccer Team under Juergen Klinsmann, and the U-23's hoping to get to the Olympics next year with Claudio Rayna.

Topic::Engaging Client's in Healthy Behaviour Change - The Neuroscience of Performance

This three hour interactive workshop will look at the key fundamentals of Neuroscience, Physiology and Psychology and its application to enhancing performance of your fitness, athlete, and/or rehab client. Participants will be provided a clear understanding of the dynamic interplay between the "Body" and the "Brain" and strategies to assist in the facilitation of client development. Topic::Engaging Client's in Healthy Behaviour Change - The Neuroscience of Performance This workshop is ideal for personal trainers, pilates and yoga instructors, athletic coaches, athletes and individuals working with clients interested in gaining a better perspective of the relationship between the "Body" and "Brain" and methods in changing personal performance using the science of motivation and engagement in personal change management.